Among the world leaders in operator services, Orange France (more than 64,000 employees) has been one of the largest sponsors in France for over 25 years. Partner of the biggest sporting events, Orange is mainly involved in football, rugby and the Tour de France.
In order to ensure consistency between its external and internal communications, Orange has redoubled its creativity to place sporting values at the heart of its corporate culture.
Orange has partnered with United Heroes to launch an ambitious sports and wellness program in 2019.
Already firmly anchored in its DNA, sport has become, thanks to this programme, a lever for employee commitment on a local and national scale. The program is animated throughout the year and punctuated by major collective events that highlight all of Orange's commitments: health, well-being and CSR.
The United Heroes program is the relay for Orange's internal sports partnerships: employees can participate in individual challenges and hope to win sports packs, match tickets, etc., which will motivate them to get active throughout the year.
Thanks to its program, Orange can speak out on a regular basis and set up recurring events to raise awareness among employees about the fight against sedentary lifestyles and the importance of practicing sports. Orange can also count on the United Heroes application magazine and the many articles devoted to the benefits of sports (and not only!).
Orange is taking advantage of physical activity to raise awareness among employees of the commitments that make up Orange's DNA.
Thanks to the collective and solidarity challenges, the teams are mobilized to support associations working for digital inclusion, for the protection of the environment... The United Heroes program allows a new spotlight on internal CSR actions.
"Orange has always been committed to placing people and usage at the heart of its strategy. Our raison d'être, our role in society, our compass is 'we are the trusted player who gives everyone the keys to a responsible digital world'. This is what guides all our choices, including the one to develop an internal well-being program. What's interesting about United Heroes is that it's not a sportsmen's club: everyone can participate, everyone contributes. I'm very proud of the result." - Stéphane Tardivel, Director of Sponsorship, Partnership, Events
"Digital allows us to reach a maximum number of employees, and to let them participate in our corporate sports project without forcing their hand. They can do it where, when and how they want, while being informed via the United Heroes programme (push notifications, Orange collection in the magazine, etc.)" - Christophe Tournan, Sponsoring Manager
"Everything we do in external communication has to be transmitted internally, we have to be consistent. When I first saw United Heroes, it seemed like a no-brainer in terms of who we are and the results prove we made the right choice."
of donations released for associations thanks to the solidarity challenges
ambassador of choice: multiple Olympic champion Martin Fourcade