running heroes club group running along the canal saint martinman stretching with a watch on his wristgroup of 3 men cycling in the natureman running in a cloud of blue smokeman cycling on a bridge
run happy tour group doing exercisesman cycling in the naturerebook ad with group of people in the streetvisual of the operation not the last of WWF
visual of the 10k free to race with a man running in the streetwoman on the beach with a running heroes t-shirt

Create a link

By designing innovative digital or physical experiences, we accompany brands on their communication challenges to create a unique link with our communities.
group of asics runners in the street
Activation and Media

Stop advertising

Instead of brain time, we offer you cardio time. Explore new communication territories. If you only knew how many are ready to take on your challenges.

Our community
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We work with all types of brands on their strategic issues related to sports

Brand Preference
Customer Experience
Sales promotion
Drive to Store

We create a powerful link between brands and athletes

Better than advertising, we enable strong storytelling on innovative media, to the most relevant audience... Just that ;)


Design of digital and physical activations to engage sports fans around a product launch, a solidarity cause or a key moment in the sports calendar.

Santa in Sneakers

Santa Claus in Sneakers

Every Christmas, we encourage our community to donate their used sneakers in order to recycle them or send them to associations for the pairs still in condition. The device is accompanied by a connected and solidarity race on running heroes.


For the Global Running Day week, we launched with JBL, a challenge to our community: run the most km possible in teams of 4 to beat the reference distance of the Running Heroes team. The device: a squad challenge on Running Heroes with live ranking of the teams.
Spoiler alert: the Running Heroes team was beaten.


Creation of tailor-made events, accompaniment from the creative idea to its logistical implementation, from the recruitment of participants to the media coverage of the event.

Conquer Paris

In partnership with Samsung, the Conquer Series, the new concept of team race saw its biggest edition in Paris with 1000 participants. Objective: find QR codes hidden in a city from clues on a map and (re)discover this city.

PUMA Running Zone

On the occasion of the release of the DEVIATE NITRO 2, PUMA and Running Heroes have given their community an appointment to test the new pair in the best conditions: presentation of the product and running sessions led by a pro coach with the pair on his feet, all accompanied by a challenge to win 15 pairs of the NITRO range

Bike talk with the French ultra-distance champion

Passionate cyclists, an exceptional setting in the Lyon region, and a discussion about ultra distance cycling with Arnaud Manzanini, pioneer of ultra distance in France. A unique moment of sharing immortalized in video and available in podcast.


Amplify a message to our audiences and beyond, via our applications and social networks.


Each year, we publish observatories to understand athletes

Connect to our communities

Contact the team