Create a link

By designing innovative digital or physical experiences, we accompany brands on their communication challenges to create a unique link with our communities.

Activation and Media

Stop advertising

Instead of brain time, we offer you cardio time. Explore new communication territories. If you only knew how many are ready to take on your challenges.

Our community

1 000000

members

500 000

assets/year

237 000

followers

ISSUES

We work with all types of brands on their strategic issues related to sports

Positioning

Notoriety

Brand Preference

Customer Experience

Sales promotion

Drive to Store

singularity

We create a powerful link between brands and athletes

Better than advertising, we enable strong storytelling on innovative media, to the most relevant audience... Just that ;)

Activations

Design of digital and physical activations to engage sports fans around a product launch, a solidarity cause or a key moment in the sports calendar.

Santa Claus in Sneakers

Every Christmas, we encourage our community to donate their used sneakers in order to recycle them or send them to associations for the pairs still in condition. The device is accompanied by a connected and solidarity race on running heroes.

CRAZY Week x JBL

For the Global Running Day week, we launched with JBL, a challenge to our community: run the most km possible in teams of 4 to beat the reference distance of the Running Heroes team. The device: a squad challenge on Running Heroes with live ranking of the teams.
Spoiler alert: the Running Heroes team was beaten.

Events

Creation of tailor-made events, accompaniment from the creative idea to its logistical implementation, from the recruitment of participants to the media coverage of the event.

Conquer Paris

In partnership with Samsung, the Conquer Series, the new concept of team race saw its biggest edition in Paris with 1000 participants. Objective: find QR codes hidden in a city from clues on a map and (re)discover this city.

PUMA Running Zone

On the occasion of the release of the DEVIATE NITRO 2, PUMA and Running Heroes have given their community an appointment to test the new pair in the best conditions: presentation of the product and running sessions led by a pro coach with the pair on his feet, all accompanied by a challenge to win 15 pairs of the NITRO range

Bike talk with the French ultra-distance champion

Passionate cyclists, an exceptional setting in the Lyon region, and a discussion about ultra distance cycling with Arnaud Manzanini, pioneer of ultra distance in France. A unique moment of sharing immortalized in video and available in podcast.