The Maybank Marathon, Indonesia's international marathon, is the only Indonesian race to be awarded the "Bronze Label" by World Athletics. When the Covid-19 pandemic hits race organizers hard in 2020, the 9th edition of the Maybank Marathon will not escape it. However, the organisers wanted to keep their community involved and offer an alternative to physical races to motivate and enthuse running enthusiasts.
How can we reinvent this international event to allow athletes to take part despite health restrictions? By offering them a new experience: the virtual race.
The Maybank Marathon Anywhere is born on the VRace by Sport Heroes platform: thanks to Sport Heroes technology, participants can connect their sports trackers, record their performances and access the race ranking live.
While all sports events are cancelled or, at best, postponed, the Maybank Marathon decided to innovate to offer free virtual races accessible to all. A way to motivate running enthusiasts and give them the desire to surpass themselves despite the context.
To participate in the challenge, nothing could be easier. Before the race: runners register on the MyVrace platform and choose the distance they wish to run. During the race: they have 2 days to surpass themselves, on 28 & 29 November 2021.
In the exceptional conditions of the year 2020, all over the world, sanitary restrictions were imposed on the practice of sports: runners were constrained to certain rules during their outings (time and/or place). To allow as many people as possible to participate, the organizers decided to give all participants the possibility to divide their race into several sessions, so that everyone would respect the sanitary measures of their region.
Since this is a real race, athletes could also order their race pack: a limited edition offered by the Maybank Marathon. This will generate enthusiasm and community spirit among runners around the world.
A real craze from the launch of registrations which confirms the desire and expectation of runners from all over the world: 11,000 participants registered in less than 24 hours, with a total of 19,000 participants (that is to say more than 8,000 participants in 2019)
"The response has been truly overwhelming and far beyond our expectations. In a very short time, when registration opened, over 19,000 runners signed up for the Bank Anywhere Marathon to take part in this new experience around the world."
of community members want a new virtual edition in 2021
participants in total (+8000 in 1 year)