Virtual Races

Virtual 42/7 Zurich Marató Barcelona

Customer
Zurich Barcelona Marato
Categories
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The Covid-19 crisis does not stop the Barcelona Marathon: a new virtual experience

Context
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The Zurich Barcelona Marathon, the first Catalan marathon created in 1978, brings together runners from all over the world. Every year, about 20,000 participants run through the city, passing by some of Barcelona's most popular landmarks such as the Camp Nou, Plaza Espanya and Sagrada Familia.
But in 2020, the Covid-19 pandemic forced the organizers of this famous 42km in the heart of Barcelona to cancel the 42nd edition of the Zurich Barcelona Marathon. Wishing nevertheless to preserve the motivation and enthusiasm of their international community, the Barcelona Marathon takes on a new format by embarking its runners in a virtual race.

Project

The 42nd edition of the Zurich Barcelona Marathon is launched on the VRace by Sport Heroes platform: thanks to Sport Heroes' technology, participants can connect their sports trackers, record their performances and access the race ranking live.
This virtual race experience is free. Participants can also receive their solidarity medal for 5€: 1€ is donated to the scientific research on COVID-19.



Virtual 42/7 Zurich Marató Barcelona
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If you can't go to Barcelona, Barcelona comes to you
The Barcelona Zurich Marato in 2020
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Race participants are invited to register directly on the VRace platform. The competition begins on November 8 and runners have 7 days to meet the challenge of running the 42km marathon.
To keep its magical side, each stage of the race (5K, 10K, 21K and 42K) is embodied by a Barcelona monument.

A personalized challenge
The Barcelona Zurich Marato in 2020
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In view of the sanitary circumstances and the measures put in place to curb the epidemic, which could limit the places and times of outdoor sports for runners, the organizers adapted. The participants had 1 week to complete their marathon in order to respect the sanitary measures of each region. In one race or several, the objective was the same: to give back motivation and challenge to its community.


Bringing the community together and connecting
The Barcelona Zurich Marato in 2020
The Barcelona Zurich Marato in 2020
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Through social networks, the Zurich Barcelona Marathon animates and motivates its community daily to make them live the race in real time. The daily sharing of photos, runners' stories, and results on social networks make this event a success.
#AVirtualMagicExperience

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They are the ones who talk about it the best.

"My name is Martina and I am 29 years old. I've always done sports, but I've never run a marathon before. I did the VIRTUAL 42/7 Zurich Marató Barcelona to challenge myself and to consider, in a year or so, running my first marathon."
"My name is Joan and I am 51 years old. All my life I have been doing sports, half marathons, marathons... I have run 10 marathons throughout my life, but in this very special year for everyone, the VIRTUAL 42/7 ZMB was the sporting challenge that got me excited about sports again."
"The virtual 42/7 in Zurich Marató Barcelona was a great personal motivation to run a full marathon in the future. Go!"
By the numbers:
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4170€

collected for scientific research on Covid-19

13 426

participants worldwide including almost 8000 finishers

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