Committed to the world of sport for nearly 30 years, it is no surprise that the EDF Group has become a premium partner and official supplier of electricity and gas to the Paris 2024 Olympic and Paralympic Games. This is an opportunity to mobilize people around environmental and societal issues.
But 2024 is still a long way off... So how can we speak out from 2021 to bring this partnership to life, to give life to our social and environmental commitments and to position ourselves as a major supporter of the world of sport and its inclusive values?
With the help of Webedia and Sport Heroes, EDF has created the EDF Sport Energie project. A free mobile app that takes advantage of the hype around the Tokyo 2020 Olympic and Paralympic Games (postponed to 2021):
With an ambitious promise: to transform the energy of the general public into donations for great causes that contribute to the positive evolution of society.
Everyone can download the EDF Sport Energies app for free. From performers to occasional users, everyone can take part in the movement to support causes or challenge themselves individually, without time or performance constraints, by participating in the solidarity and sports challenges organized on the EDF Sport Energies app. Each movement is then transformed into energy points and fed into a collective counter!
With more than 40 sports listed in the application (walking, yoga, running, rugby, aqua-gym, badminton...), EDF values all physical efforts. But not only that: the app also takes into account non-sport activities such as encouragement or volunteering to value the positive actions of users. 90 minutes of encouragement during a soccer match or 4 hours of volunteering with associations will also increase the energy meter.
A collective energy to support associations.
EDF Sport Energie gives meaning to sports activities by allowing its users to get involved in supporting major societal and environmental causes and thus positively changing the world.
During this year, 5 solidarity projects are highlighted and supported by EDF in this program. By participating in solidarity sports challenges sponsored by athletes, app users accumulate energy points in favor of the chosen associations. These energy points are then transformed into donations from EDF to support these great causes!
To date, the first two challenges have enabled the Restos du cœur association to raise 125,000 euros and the French Handisport Federation 45,000 euros.
Alain Bernard, Pauline Ferrand-Prévot, Florent Manaudou, Marie-Amélie Le Fur, Arnaud Assoumani and the 23 other Olympic and Paralympic athletes from the EDF Team are also taking part.
They answer questions from our editors in exclusive interviews available on the EDF Sport Energie app and challenge users on their favorite discipline with individual "boost" sports challenges.
In addition to the energy points won, new rewards await the finishers of each challenge: a gift (fitness equipment, a complete hiker's kit, a French soccer team jersey...) or even an experience (a meeting with Florent Manaudou, a cycling session with Pauline Ferrand Prévôt, an invitation to the French swimming championship...).
What to create the event on social networks and to embark new users.
Convinced that sport is a powerful vector and must leave a social and environmental mark, we are committed to translating our words into action. This is why we have launched the EDF Sport Energie application, a digital community platform that allows as many people as possible to take part in sporting challenges and help make the world a better place by supporting major causes. Designed to be very inclusive, with more than 35 activities listed, including activities for the disabled, EDF Sport Energie allows us to confirm our commitment to sport for all, a major health issue and totally consistent with our values.
This participatory application should also enable us to give concrete expression to our commitments as a premium partner of Paris 2024, by encouraging all French people to get involved through sport, and to take up the challenge of a more responsible sporting future.
of active users
of challenge registrations among committed users